Neuromarketing Market Research
Marketing research is designed to probe people’s conscious reaction to brands, products and advertising. It’s tempting to believe that consumers consciously evaluate an advertising message before deciding on a course of action, but in reality this rarely happens.
Modern neuroscience has shown that most decision making takes place below the level of conscious thought and is not available to a consumer even with the deepest levels of introspection.
It’s time to change the way you think about thinking.
HeadSpace – Where Neuroscience and Marketing meet.Find out More