Neuromarketing Market Research

A New Paradigm

Marketing research is designed to probe people’s conscious reaction to brands, products and advertising. It’s tempting to believe that consumers consciously evaluate an advertising message before deciding on a course of action, but in reality this rarely happens.
Modern neuroscience has shown that most decision making takes place below the level of conscious thought and is not available to a consumer even with the deepest levels of introspection.

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Your brain knows better than you do which advertising is effective.

At HeadSpace Neuromarketing, we are able to evaluate non-conscious neural activity in order to significantly improve the effectiveness of marketing communications.

It’s time to change the way you think about thinking.

HeadSpace – Where Neuroscience and Marketing meet.

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